This week we would once again like to bring attention to the gender segregation of the once-universal LEGO world. Anita Sarkeesian is a feminist video blogger who became famous due to the violently misogynistic backlash to her proposal to make a webseries about sexism in video games. In these less contentious videos -- part of her Feminist Frequency series -- she traces the history of LEGO’s marketing, as the product transformed from a fun-for-the-whole-family creative outlet to an exclusive mess of gender stereotyping.
have a long history with LEGO. I used to spend hours playing with the
basic sets. I actually had the Paradisa “Sand Dollar Café” set, as well
as the complete LEGO soccer field. I played LEGO Island back in the
nineties and now own most of the film franchise tie-in games. I made a
point of visiting the impressive LEGO display at last year’s Emerald
City Comicon. I’m a LEGO fan.
I know that I was able to get into the toys because my brothers and
male friends owned sets. I know that I am enjoying playing video games
intended for male fans of male-centered franchises. I know that, in
order to walk around Gotham City as Black Canary, or Huntress, or Lois
Lane, I have to spend hours adventuring as Batman and Robin. It’s a
broken system but, as Sarkeesian suggests, it would be easy to fix.